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Growth & Market Impact
Driving measurable uplifts in conversion, retention, and revenue-generating behaviours across multi-platform ecosystems.
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Product Performance Increase & Adoption
Accelerating engagement by surfacing high-value features and embedding continuous, data-led performance optimisation.
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Systems, Scale & Efficiency
Hardening system reliability and data accuracy to meet rigorous, enterprise-grade, audit-ready standards.
How I Work
My signature framework
Build → Ship → Observe → Refine
Explore Projects
How this work shows up in the real world
A product wizard that walks the walk!
Mobile, POS, CRM integration
Omnichannel Loyalty System
Resturaunt & Hospitality
API Architecture
Zizzi's Italian Zillionaire's Club
The Product
Zillionaire’s Club, an omnichannel loyalty and payment ecosystem spanning web, mobile, and in-restaurant Comtrex Point of Sale (PoS) systems, creating a single customer identity framework.
The Challenge
Post-COVID recovery required a rapid shift from manual payment dependencies to modern digital infrastructure to hit aggressive EBITDA targets and connect with a younger demographic.
Tech Stack & Tooling
React // Node.js //Express.js // GraphQL // Asynchronous Webhooks // AWS // Power BI // Comtrex PoS Integration //
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Spend per Head Growth
Drove a 0.7% increase in average transaction value through the strategic integration of real-time rewards at the kitchen-order stage.
Tech Stack & Tooling
React Native //Swift // Kotlin, Node.js // Express.js // Nginx // PHP, C++ // AWS // Azure, Kubernetes, DevOps // PayPal // Stripe //
Platform Rebuild
Packaging
Strategy
Digital Presence
NHS Public England Better Health
The Product
The "Better Health" digital app suite, featuring national interventions like Couch to 5K and the Food Scanner app.
The Challenge
The project faced a critical 3-month delay and massive technical debt (Angular 1, PHP/React conflicts). During the pandemic, these tools became mission-critical for national health stabilisation.
Tech Stack & Tooling
React // PHP// Laravel // Node.js // Amazon IoT // Kubernetes // Docker // CDN // eCRM Integration // Confluence // GitHub //
Behavioural Segmentation
Exploratory Data Analysis (EDA)
User Research and Experimentation Strategy
Automotive
Conversational AI
Ford AI Driven Customer Experience & Conversion Optimisation
The Product
A Conversational AI ecosystem and next-generation eCommerce platform (Ford eCom 3.0) blending NLP with hybrid Live Agent support to manage the customer buying life-cycle.
The Challenge
Ford needed to modernise its "Path to Purchase" journey, identifying complex audience segments across acquisition and advocacy stages to reduce friction in a high-value sales funnel.
Tech Stack & Tooling
CoPilot (NLU), Machine Learning // Exploratory Data Analysis (EDA) // Lucide // UML Diagramming, InVision // JIRA
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Test Drive Uplift:
Drove an 18% increase in bookings through intent-based conversational triage.
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Reduction in Operational Wastage:
Consolidated fragmented legacy FAQ silos into a centralised Knowledge Base (KB), reducing customer drop-offs.
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eCom 3.0 Standardisation
Executed the fulll-scale migration to unified 3.0 Design System, for 100% UX compliance
Systems Intelligence
Skip the Chaos
Everything you need to know about how I protect your margins, unify your platforms, and de-risk your technical roadmap.
How does "Systems Thinking" mitigate technical and financial risk?
My "Systems Thinking" frameworks protect your EBITDA by using Decoupled API Architectures to eliminate Vendor Lock-in and ensure total Data Sovereignty.
How do you prevent a "Project Death March"?
How do you unify fragmented platforms?
What is the value of "Trade-off Decisioning"?
Can you rescue a failing legacy system migration?
How do you integrate AI into existing systems?
What is the "Diagnose to Defend" system?
How do you measure project success?
How does "Systems Thinking" support sustainability goals?
Why choose Kiki D Studio for your system architecture?
Client Outcomes
How To Win Friends & Influence People
Client Testimonials
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“Stabilises high-pressure delivery environments, bringing teams back into alignment while maintaining momentum and timelines.”
Shraddha Dudeja
Strategy Director @ Mirum
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“Led a strategically critical product build from zero, aligning stakeholders and creating structure across complex workstreams.”
Paul Cowin
Activation, Media and Technology Leader @ Transmission
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“Drives long-term product strategy over short-term wins, implementing systems that automate, scale, and measure what matters.”
Dayve Floc'h (Talbot)
Creative Performance & Experimentation Strategy @ JLR
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“Maintains data accuracy and delivery integrity under pressure, ensuring teams stay focused on the inputs that drive successful outcomes.”
Ade Adegboyeade
Quality Assurance Automation Engineer @ Tribal DDB
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“Plans ahead to ensure complex projects are delivered on time and within budget, regardless of changing conditions.”
So-Yeon Kim
Strategy Director @ Mirum WPP
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“Introduces structure and visibility from day one, improving alignment and clarity across fast-paced product delivery.”
Marta Suslo
Delivery Lead @ Transmission
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“Translates complex product requirements into clear, actionable delivery, improving alignment across design, data, and engineering teams.”
Aliaksandra Labko
Software Engineer @ Transmission
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“Bridges communication between technical and non-technical teams, enabling clearer collaboration and faster solution development.”
Omar Basir
Programme Manager @ Tribal DDB
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“Brings structure to complex, cross-team delivery while maintaining flexibility under shifting priorities.”
Jonathan Cocek
Global VP Data, AI/ML, & Analytics @ Transmission
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"Quickly embeds into teams and establishes clarity, structure, and communication from day one. Took ownership of delivery in an urgent gap, ensuring continuity and strong team alignment from the outset. A reliable operator who brings immediate value in fast-moving environments."
Cathy Mears-Martin
Head of Product @WPP